MALE: 75%
FEMALE: 25%
AVERAGE AGE: 20
ABC1: 62%
STILL STUDYING: 70%
WORK FULL TIME: 30%
Active music purchasers, particularly single tracks
Music completists must have live versions/ B sides
IN THE LAST 12 MONTHS MUSIC BEATS READERS BROUGHT ON AVERAGE:
26 CD albums-£350 for every reader
Total readership-£11m
34 CD singles-£120 each reader
Total readership-£4m
55% buy most of their music from a major music chain
45% specialist record shop
25% online retailer
12 tracks downloaded in last month
16 albums burned to computer/mp3 player
30% own a minidisk player
20% own an ipod
80% own a CD player
GIGS AND EVENTS
90% go to gigs regularly
Average goes to 3 gigs per month
At least 1 festival per year
92% agree that “music” is important part of their lives
75% agree that they “like to listen to new bands”
Circulation: 60,100
READERSHIP: 210,000