Reader profile

MALE: 75%

FEMALE: 25%

AVERAGE AGE: 20

ABC1: 62%

STILL STUDYING: 70%

WORK FULL TIME: 30%

Active music purchasers, particularly single tracks

Music completists must have live versions/ B sides

IN THE LAST 12 MONTHS MUSIC BEATS READERS BROUGHT ON AVERAGE:

26 CD albums-£350 for every reader

                            Total readership-£11m

34 CD singles-£120 each reader

                        Total readership-£4m

55% buy most of their music from a major music chain

45% specialist record shop

25% online retailer

12 tracks downloaded in last month

16 albums burned to computer/mp3 player

30% own a minidisk player

20% own an ipod

80% own a CD player

GIGS AND EVENTS

90% go to gigs regularly

Average goes to 3 gigs per month

At least 1 festival per year

92% agree that “music” is important part of their lives

75% agree that they “like to listen to new bands”

Circulation: 60,100

READERSHIP: 210,000