- Get the lightning correct
- Size of image
- How many people will be in the photo
- Position where models will stand
- Background
- Location
- Props
- Composition
- Camera angle
- Shot distance
- Time of shoot
- Colour scheme
- Hair
- Make up
- Genre of magazine
- Representation gender,age, style etc
- Setting, interior or exterior
- costumes are more important than props
- At least five photos
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